A bespoke edition of the luxury Range Rover SUV that is a collaboration between Land Rover's Special Vehicle Operations division and the renowned gunsmiths Holland & Holland. Only 120 Holland & Holland Range Rovers will be built by a team of craftsmen over a three year period.

The limited edition is based on the long wheel base of Autobiography Black, the flagship model of the Range Rover line of SUVs, and comes with a unique shade of green color with a color-matched front grille. On the inside, the cabin is wrapped in tan and espresso leather hides and embroidered with the Holland & Holland name. The center and rear consoles are finished in hand-matched sustainably-sourced French Walnut veneer; even the door handles feature hand engravings. In the rear two passengers can recline in front of individual televisions, and simply press a button to activate or retract matching walnut tables.

However, it's behind the rear passengers where the brand difference lies. Holland & Holland are makers of some of the world's best shotguns and the owner of Holland & Holland will find a pair in their own specially designed leather-trimmed aluminum case in the boot. The case sits on a sliding platform built from carbon fiber and aluminum and finished in walnut veneer and leather that has been designed to be load-bearing. It's the perfect place to sit for an impromptu picnic during the hunt or simply when traveling point to point.

Holland & Holland will be a bespoke design to meet the very particular needs of Holland & Holland's customers. Only 40 Holland & Holland Range Rovers will be built a year for the next three years and each one comes with a guide price of £180,000 ($287,000 or €230,000) depending on engine choice. The car is available with a 4-liter turbo-diesel V8, or a 5-liter supercharged petrol V8.