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Shipping, Delivery, and Pickup

A little bit buried in the success of e-commerce and m-commerce over the big Thanksgiving holiday weekend is the fact that a lot of the retailers enjoying that success are traditional brick-and-mortar types. Target, Best Buy, and a slew of other retailers have drastically lowered or eliminated their minimums for free shipping and are offering in-store and curbside pickup.

In select cities, the delivery battles are especially heated, with services like Google, Deliv, and others providing same-day service from stores and malls.

While same-day delivery is still essentially experimental, cheap or free shipping is increasingly a consumer expectation. Target and Best Buy may find that they can’t go back on their shipping policies very easily in the new year. But those retailers still charging a lot for shipping or not offering some kind of possibility for reduced shipping are way behind, and probably inviting their customers to abandon their shopping carts at checkout.

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