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copy writing
While transcreators strive to actually copy write into a target language, the primary responsibility of a translator is to accurately translate the source content into a target language. In order to stay true to the source content, this can result in translations that are more literal. Multilingual projects that involve marketing or persuasive text may frequently require true copywriting or what is known as "transcreation". In many cases translated text must be then rewritten to make the message persuasive, as well as accurate and culturally appropriate. In some cases, a target language locale may be so different that a complete rewrite of source marketing text is required.
- Part of Speech: noun
- Synonym(s): transcreation_₀
- Blossary:
- Industry/Domain: Translation & localization
- Category: Internationalization (I18N); Localization (L10N); Terminology management
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