Image recognition technologies strive to identify objects, people, buildings, places, logos, and anything else that has value to consumers and enterprises. Smartphones and tablets equipped with cameras have pushed this technology from mainly industrial applications (for example, sorting fruit) to consumer applications. For example, logos, cars, landmarks, wine labels, and book and album covers can be identified by consumer smartphones, using a mobile app that accesses image recognition software in the cloud. Image recognition has the potential to transform a picture into a hyperlink to something on the Internet (for example, information, service, coupon or video).It can also be used to initiate a search—which is one of the main reasons why Google and Amazon have been investing in this technology. In addition, image recognition has applications in security and content management. Our definition of image recognition does not include video analytics or video search, although video analysis frequently incorporates image recognition technologies.