In narrative, a motif is any recurring element that has symbolic significance in a story. Through its repetition, a motif can help produce other narrative (or literary) aspects such as theme or mood. A narrative motif can be created through the use of imagery, structural components, language, and other narrative elements. The flute in Arthur Miller's play Death of a Salesman is a recurrent sound motif that conveys rural and idyllic notions. Another example from modern American literature is the green light found in the novel The Great Gatsby by F. Scott Fitzgerald.

Narratives may include multiple motifs of varying types. In Shakespeare's play Macbeth, he uses a variety of narrative elements to create many different motifs. Imagistic references to blood and water are continually repeated. The phrase "fair is foul, and foul is fair" is echoed at many points in the play, a combination that mixes the concepts of good and evil. The play also features the central motif of the washing of hands, one that combines both verbal images and the movement of the actors.

In a narrative, a motif establishes a pattern of ideas that may serve different conceptual purposes in different works. Kurt Vonnegut, for example, in his non-linear narratives such as Slaughterhouse-Five and Cat's Cradle makes frequent use of motif to connect different moments that might seem otherwise separated by time and space. In the American science fiction cult classic Blade Runner, director Ridley Scott uses motifs to not only establish a dark and shadowy film noir atmosphere, but also to weave together the thematic complexities of the plot. Throughout the film, the recurring motif of ‘eyes’ is connected to a constantly changing flow of images, and sometimes violent manipulations, in order to call into question our ability, and the narrator's own, to accurately perceive and understand reality.