Thomas Wolfe, one of its most famous practitioners, popularized the phrase in the 1960s, referring to a new style of non-fiction writing, the product of growing dissatisfaction with traditional reporting and a spirit of experimentation taking hold of American literature more generally. New Journalists began to develop their own innovations, for example a more personalized writing style, to produce their stories. The movement’s opponents charged that these journalists were either promoting news-as-propaganda or skirting dangerously close to confusing fact and fiction. These criticisms sharpened with the discovery that 1981 Pultizer prize winner Janet Cooke, using something like the New Journalism writing style in a series of stories on an eleven-year-old drug pusher, had in fact concocted the story. Although many of the techniques used by New Journalists persist in American journalism and in much modern American fiction or literary nonfiction, the term itself has become less popular.