Information systems (IS) departments have a history in application development of following a design process of planning, prototyping, testing and development, resulting in justifiable design decisions. SITE is a Gartner concept that seeks to build on this long-established IS department practice by creating a structured framework within which both business unit (BU) managers and IS staff see clearly identified roles maximize their talents and skills. As a result, issues such as staffing, success factors, return on investment (ROI) guidelines, request for proposals (RFPs), interface design and graphic design are addressed in an environment where decisions are not arbitrary. Whether final execution is in-house or outsourced, adhering to SITE principles provides a project blueprint meaningful to multiple audiences.