промотивна стратегија

промотивна стратегија

The element of a firm's decision-making concerned with choosing the most appropriate mix of advertising, sales promotion, personal selling and publicity for communication with its target market.

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Part of Speech: noun
Synonym(s):
Blossary:
Industry/Domain: Professional careers
Category: Sales
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Product:
Acronym-Abbreviation:

Collect to Blossary

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Related terms

стратегија

Education; SAT vocabulary

Any maneuvering or adroit management for effecting an object.

стратегија за производ

Professional careers; Sales

The element of a firm's decision-making concerned with developing the most appropriate products for its target market.

ценовна стратегија

Professional careers; Sales

The element of a firm's decision-making concerned with the setting of prices that will attract the target market and allow profit objectives to be met.

стратегија за местото

Professional careers; Sales

The element of a firm's decision-making concerned with developing an efficient and effective means of storing and handling finished products and of getting them efficiently to the ...

ценовна нееластичност

Professional careers; Sales

Buyers' insensitivity to price, when the percentage change in quantity demanded is less than the percentage change in price, consumers are price-insensitive, see price elasticity.