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tatak katapatan
Ang antas na kung saan ang isang mamimili ay tapat sa isang ibinigay na tatak na ito na nanaisin nilang bumiling muli/gumamit muli sa susunod. Ang antas ng katapatan ay nagpapahiwatig ng antas na kung saan ang tatak ay protektado ng mga kakumpitensiyang anyo.
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- Part of Speech: noun
- Synonym(s):
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- Industry/Domain: Advertising
- Category: Television advertising; Radio advertising; Print advertising; New media advertising
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