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mail service provider (MSP)

Software; Email

Also known as email service provider (ESP). Organization or entities providing email services such as Microsoft’s Hotmail or Google’s Gmail.

mailing list

Software; Email

A special usage of email that allows for widespread distribution of information to many Internet users. Electronic mailing lists are usually fully or partially automated through ...

mailto

Software; Email

A code to make an email address in either a text or HTML email immediately clickable (mailto:yourname@yourdomain.com). When the link is clicked, it usually opens the user’s email ...

mail transfer agent (MTA)

Software; Email

A computer that forwards email from senders to recipients (or to relay sites) and stores incoming email.

multi-part mime

Software; Email

Also known (confusingly) as an "email sniffer." Message format which includes both an HTML and a text-only version in the same message. Most (but not all) email clients receiving ...

nth name

Software; Email

The act of segmenting a list for a test in which names are pulled from the main list for the test cell by number -- such as every 5th name on the list. See also a/b split.

open rate

Software; Email

The number of HTML message recipients who opened your email, usually as a percentage of the total number of emails sent. The open rate is considered a key metric for judging an ...