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Professional careers

Relating ot he various professional career paths or positions that exist.

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Professional careers > Sales

product development

Professional careers; Sales

A growth strategy in which the firm develops new products for existing markets.

warranty

Professional careers; Sales

A guarantee by a manufacturer that a product will be repaired or replaced or the purchase price refunded if it is found to be defective within a specified period, if it does not ...

market expansion

Professional careers; Sales

A growth strategy in which an organisation targets existing products to new markets, market development by targeting new geographic markets, new demographic or psychographic ...

market segment

Professional careers; Sales

A group or sector within a heterogeneous market consisting of consumers or organisations with relatively homogeneous needs and wants, those within a market who will respond to a ...

contactual reference group

Professional careers; Sales

A group with which an individual has contact and which influences the individual's purchase decisions, see aspirational reference group, dissociative group, membership group, and ...

new product committee

Professional careers; Sales

A group within a company responsible for new product policies, including the assignment of priorities to options and ideas for new products and the final decision on whether or ...

market penetration

Professional careers; Sales

A growth strategy in which a company concentrates its efforts on its target market in order to attract a higher percentage of users of its product.