Professional careers

Professional careers

Relating ot he various professional career paths or positions that exist.

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Professional careers > Sales

ideal brand model

Professional careers; Sales

A model used to study consumer evaluation of alternative products, the consumer compares actual brands comparing them to a hypothetical ideal brand, among other models used for ...

price gouging

Professional careers; Sales

A monopolistic pricing technique in which the seller takes advantage of the lack of competition by charging unusually high prices relative to a product's cost.

open plan selling

Professional careers; Sales

A modern form of selling, heavily dependent on the sales person understanding and interpreting the prospect's organizational and personal needs, issues, processes, constraints and ...

lexicographic model (of brand evaluation

Professional careers; Sales

A model used in the study of consumer decision processes to evaluate alternatives, the idea that if two products are equal on the most important attribute, the consumer moves to ...

problem situation model

Professional careers; Sales

A model of a problem situation faced by a decision-maker, constructed (often by a marketing researcher) in order to get as clear a picture as possible of the problem, a problem ...

Kotler's black box model

Professional careers; Sales

A model devised by u. S. Marketing academic, philip kotler, to explain the hidden nature of consumer decision-making, using the well-established analogy of the "black box" to ...