Advertising

Advertising

A form of marketing that aims to persuade an audience to feel a certain way about products and services.

Industry: Marketing

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Advertising

Visual Identity

Marketing; Advertising

What a brand looks like – including, among other things, its logo, typography, packaging and literature systems.

Marketing Research

Marketing; Advertising

Marketing research is "the process or set of processes that links the consumers, customers, and end users to the marketer through information — information used to identify and define marketing ...

belief

Marketing; Advertising

1. (consumer behavior definition) A cognition or cognitive organization about some aspect of the individual's world. Unlike an attitude, a belief is always emotionally or motivationally neutral. ...

Beta binomial model

Marketing; Advertising

A probability mixture model commonly used to represent patterns of brand choice behavior or media exposure patterns. The model assumes that each individual's behavior follows a Bernoulli process. ...

1. (advertising definition) The practice of trading time or space in advertising media for merchandise or other nonmonetary forms of compensation. Syndicated television or radio programs are often ...

Auction Model Bidding

Marketing; Advertising

The most popular type of PPC bidding. First, an advertiser determines what maximum amount per click they are willing to spend for a keyword. If there is no competition for that keyword, the ...

awareness-trial-repeat (A-T-R)

Marketing; Advertising

A paradigm consisting of three key steps by the intended user. The steps take the person or firm from a state of ignorance about a new product to the point of product adoption. Awareness (cognition) ...