Advertising

Advertising

A form of marketing that aims to persuade an audience to feel a certain way about products and services.

Industry: Marketing

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database marketing

Marketing; Advertising

An approach by which computer database technologies are harnessed to design, create, and manage customer data lists containing information about each customer's characteristics and history of ...

1. (environments definition) A frequently used method in futures research to obtain the consensus opinion of a group of experts about likely future developments. A series of questionnaires is used ...

general sales manager

Marketing; Advertising

This manager has overall responsibility for corporate, group, or division sales. Sales management at this level is concerned with developing sales policies, strategies, and plans that support the ...

market evolution

Marketing; Advertising

The market (or industry) life cycles describe the evolution of the market. These cycles have a similar shape to the product life cycle and similarly, have a number of distinct stages: (1) ...

market management organization

Marketing; Advertising

An organization in which market managers are responsible for developing marketing plans, implementing the plans (or coordinating their implementation by functional departments), and monitoring ...

market segmentation

Marketing; Advertising

The process of subdividing a market into distinct subsets of customers that behave in the same way or have similar needs. Each subset may conceivably be chosen as a market target to be reached with a ...

market attractiveness

Marketing; Advertising

A measure of the profit potential inherent in the structure of a market or industry. There are a multitude of factors contributing to (and which can be used to measure) market attractiveness. The ...