Advertising

Advertising

A form of marketing that aims to persuade an audience to feel a certain way about products and services.

Industry: Marketing

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Advertising

market defense

Marketing; Advertising

The strategic moves that attempt to minimize or deter threatening actions by existing or potential competitors. Strategic moves can deter all or some of the prospective challengers by making the ...

sales management

Marketing; Advertising

The planning, direction, and control of the personal selling activities of a business unit, including recruiting, selecting, training, equipping, assigning, routing, supervising, paying, and ...

sales territory

Marketing; Advertising

1. (sales definition) A segment of the firm's market assigned to a salesperson or a group of salespeople. Comment: While a sales territory is typically defined by customers within a geographic ...

1. (consumer behavior definition) A reference group is one that the individual tends to use as the anchor point for evaluating his/her own beliefs and attitudes. One may or may not be a member and ...

regional shopping center

Marketing; Advertising

1. (geography definition) This type of shopping center ranges from 300,000 to more than 1,000,000 square feet. It provides shopping goods, general merchandise, apparel, furniture, and home ...

sales contest

Marketing; Advertising

1. (sales definition) A short-term incentive program designed to motivate sales personnel to accomplish specific sales objectives. Comment: In general, a sales contest is used by firms to stimulate ...

salesperson career cycle

Marketing; Advertising

The sequence of stages that a salesperson passes through during his or her sales career. The salesperson has unique tasks, challenges, and concerns in each stage. The career cycle is characterized by ...