Advertising

Advertising

A form of marketing that aims to persuade an audience to feel a certain way about products and services.

Contributors in Advertising

Advertising

A process by which a salesperson adopts certain procedures to control his or her behavior in order to achieve favorable results (such as improved performance). Examples of behavioral self management ...

Domain name

Marketing; Advertising

the unique name that identifies an Internet site. Every domain name consists of one top or high-level and one or more lower-level designators. Top-level domains (TLDs) are either generic or ...

Hit

Marketing; Advertising

when users access a Web site, their computer sends a request to the site's server to begin downloading a page. Each element of a requested page (including graphics, text, and interactive items) is ...

bureaucratic organization

Marketing; Advertising

This term is associated with government, where official decision making is circumscribed by laws, rules, and regulations which often result in inflexibility, "red tape", and slowness to act. The term ...

brand mapping

Marketing; Advertising

Often used to describe a set of techniques designed to represent brands and their similarities in a visual "brand space". Useful for providing highly intuitive representations in order to position ...

Brand Tribe

Marketing; Advertising

A brand tribe is a formal or informal group of consumers whom share the same awareness, passion and loyalty for a brand or a portfolio of brands. Brand tribes can be identified as strong drivers of ...

business definition

Marketing; Advertising

Specifies the present and/or prospective scope of a strategic business unit's activities in terms of the boundaries of the arena in which the business elects to compete. The definition also serves to ...