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A form of marketing that aims to persuade an audience to feel a certain way about products and services.

Contributors in Advertising


vertical publication

Marketing; Advertising

A trade magazine whose content is meant to interest all job functions in a specific industry or profession. Examples of vertical publications include "National Petroleum News" for the petroleum ...

horizontal publication

Marketing; Advertising

A trade magazine whose content is meant to interest individuals in different industries or professions. For example, a magazine about small business financial management would appeal to small ...

qualified circulation

Marketing; Advertising

The distribution of a publication that is restricted to individuals who meet certain requirements, such as being part of the advertiser's target market.

absorptive capacity of market;

Marketing; Advertising

In business administration, absorptive capacity has been defined as "a firm's ability to recognize the value of new information, assimilate it, and apply it to commercial ends". It is studied on ...

brand ambassador

Marketing; Advertising

A person who promotes a product or service through branding. A brand ambassador uses promotional strategies to influence consumer buying behavior. These ambassadors represent an organization and are ...

intergrated marketing communication

Marketing; Advertising

Communications planning that recognizes the strategic roles of a variety of communication tools (advertising, direct marketing, PR, etc.) and combines them to provide clarity, consistency, and ...

Brand Equity

Marketing; Advertising

The sum of all distinguishing qualities of a brand, drawn from all relevant stakeholders, that results in personal commitment to and demand for the brand; these differentiating thoughts and feelings ...

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