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A form of marketing that aims to persuade an audience to feel a certain way about products and services.

Contributors in Advertising


marketing campaigns

Marketing; Advertising

Campaigns targeted to specific groups with the intent to sell, promote or research certain products or services.

porter five forces analysis

Marketing; Advertising

Porter five forces analysis is a framework for industry analysis and business strategy development which draws upon industrial organization (IO) economics to derive five forces that determine the ...


Marketing; Advertising

1. (Football) A kick from the center of the field to start a football game or to resume it after a score. 2. The time at which something is supposed to begin. 3. (In business) It means something such ...


Marketing; Advertising

Usually the photos or artwork used in advertising. Key visuals are the images that feature in a campaign or advert.


Beauty; Cosmetic products

It refers to a 'Street vendor' which is a different way with shop-in-shop sellers located in a department store, a shopping center and a chain store. The shop is runned indepently on street. It is ...

marketing mix

Marketing; Advertising

The marketing mix is a business tool used in marketing and by marketing professionals. The marketing mix is often crucial when determining a product or brand's offer, and is often synonymous with the ...

Brand Architecture

Marketing; Advertising

How an organization structures and names the brands within its portfolio. There are three main types of brand architecture system: monolithic, where the corporate name is used on all products and ...

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