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A form of marketing that aims to persuade an audience to feel a certain way about products and services.

Contributors in Advertising



Marketing; Advertising

Strategic attempt to influence the association's image and identity of the product/brand/organization in the mind of target segments.

product orientation

Marketing; Advertising

A marketing strategy which developed in the first stages of the industrialization and that focused only on the production of goods and simple selling of the usually highly demanded products.

sales orientation

Marketing; Advertising

A marketing strategy, which developed in the 20th century and focused on selling enormous amounts of products due to possibilities of cheap mass production.

market orientation

Marketing; Advertising

A marketing strategy, which focuses on the customer and matches his wants with the company's capabilities.


Marketing; Advertising

Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.


Marketing; Advertising

1. (Football) A kick from the center of the field to start a football game or to resume it after a score. 2. The time at which something is supposed to begin. 3. (In business) It means something such ...

marketing campaigns

Marketing; Advertising

Campaigns targeted to specific groups with the intent to sell, promote or research certain products or services.

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