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Advertising
A form of marketing that aims to persuade an audience to feel a certain way about products and services.
Industry: Marketing
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Advertising
product life cycle
Marketing; Advertising
A marketing theory in which products or brands follow a sequence of stages including : introduction, growth, maturity, and sales decline.
qualitative survey
Marketing; Advertising
A method of advertising research that emphasizes the quality of meaning in consumer perceptions and attitudes; for example, in-depth interviews and focus groups.
quantitative survey
Marketing; Advertising
A method of advertising research that emphasizes measurement of incidence of consumer trends within a population.
tag line
Marketing; Advertising
A slogan or phrase that visually conveys the most important product attribute or benefit that the advertiser wishes to convey. Generally, a theme to a campaign.
market segmentation
Marketing; Advertising
To divide a market by a strategy directed at gaining a major portion of sales to a subgroup in a category, rather than a more limited share of purchases by all category users.
prestige advertising
Marketing; Advertising
Advertising designed to enhance the prestige of a company or a company's products or services.
undercut
Marketing; Advertising
To offer a product or service at a price that is deliberately set below the price charged by the competitor(s).