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Advertising

A form of marketing that aims to persuade an audience to feel a certain way about products and services.

Contributors in Advertising

Advertising

product life cycle

Marketing; Advertising

A marketing theory in which products or brands follow a sequence of stages including : introduction, growth, maturity, and sales decline.

qualitative survey

Marketing; Advertising

A method of advertising research that emphasizes the quality of meaning in consumer perceptions and attitudes; for example, in-depth interviews and focus groups.

quantitative survey

Marketing; Advertising

A method of advertising research that emphasizes measurement of incidence of consumer trends within a population.

tag line

Marketing; Advertising

A slogan or phrase that visually conveys the most important product attribute or benefit that the advertiser wishes to convey. Generally, a theme to a campaign.

market segmentation

Marketing; Advertising

To divide a market by a strategy directed at gaining a major portion of sales to a subgroup in a category, rather than a more limited share of purchases by all category users.

prestige advertising

Marketing; Advertising

Advertising designed to enhance the prestige of a company or a company's products or services.

undercut

Marketing; Advertising

To offer a product or service at a price that is deliberately set below the price charged by the competitor(s).

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