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A form of marketing that aims to persuade an audience to feel a certain way about products and services.

Contributors in Advertising



Marketing; Advertising

The publisher or salesperson in an associate or affiliate marketing relationship. The affiliate gives wider distribution to the affiliate merchant's products in return for compensation based on ...

affiliate marketing

Marketing; Advertising

Revenue sharing between online advertisers/merchants and online publishers/salespeople, whereby compensation is based on performance measures, typically in the form of sales, clicks, registrations, ...

affiliate network

Marketing; Advertising

A value-added facilitator that provides services, including aggregation, for affiliate merchants and affiliates. Affiliate networks offer tracking technology, reporting tools, payment processing, and ...

agency commission

Marketing; Advertising

The agency’s fee for designing and placing advertisements. Historically, this was calculated as 15 percent of the amount spent to purchase space or time in the various media used for the advertising. ...

banner ad

Marketing; Advertising

A graphical web advertising unit, typically a large headline or title extending across the full page width often measuring 468 pixels wide and 60 pixels tall.


Marketing; Advertising

A brand is a mixture of attributes, tangible and intangible, symbolised in a trademark, which, if managed properly, creates value and influence.“Value” has different interpretations: from a marketing ...

brand identity

Marketing; Advertising

How you want the consumer to perceive your product or your brand. Companies try to bridge the gap between the brand image and the brand identity.

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