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A form of marketing that aims to persuade an audience to feel a certain way about products and services.

Contributors in Advertising


product life cycle management

Marketing; Advertising

Product life cycle management is the succession of strategies used by management and as a product goes through its product life cycle. This can be divided into four stages: market introduction stage, ...

advertising budget

Marketing; Advertising

Money set aside by the advertiser to pay for advertising. There are a variety of methods for determining the most desirable size of an advertising budget.

advertising elasticity

Marketing; Advertising

The relationship between a change in advertising budget and the resulting change in product sales.

advertising plan

Marketing; Advertising

An outline of what goals an advertising campaign should achieve, how to accomplish those goals, and how to determine whether or not the campaign was successful in obtaining those goals.

advertising research

Marketing; Advertising

Research conducted to improve the efficacy of advertising. It may focus on a specific ad or campaign, or may be directed at a more general understanding of how advertising works or how consumers use ...

advertising speciality

Marketing; Advertising

A product imprinted with, or otherwise carrying, a logo or promotional message. Also called a promotional product.


Marketing; Advertising

An advertisement that has the appearance of a news article or editorial, in a print publication.

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