Advertising

Advertising

A form of marketing that aims to persuade an audience to feel a certain way about products and services.

Industry: Marketing

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Advertising

promotion models

Marketing; Advertising

Models to estimate the effect of a promotion (e.g. temporary price change, etc.) include models based on market response functions, or a combination of empirical data with management subjective ...

A formal or informal program designed to educate the sales force and convey management expectations of job responsibilities. Sales training provides managers with the opportunity to communicate high ...

selective perception

Marketing; Advertising

1. The conscious or unconscious increase in attention for stimuli and information consistent with a person's attitudes or interests, or conscious or unconscious discounting of inconsistent stimuli. ...

search engine optimization (SEO)

Marketing; Advertising

The process of developing a marketing/technical plan to ensure effective use of search engines as a marketing tool. Typically, consists of two elements. On a technical side, SEO refers to ensuring ...

Place

Marketing; Advertising

Place in the marketing mix refers to the channel, or the route, through which goods move from the source to the final user. Definition: Place in the marketing mix refers to the channel, or the ...

Pricing Strategies

Marketing; Advertising

Definition: Price is the value that is put to a product or service and is the result of a complex set of calculations, research and understanding and risk taking ability. A pricing strategy takes ...

Distribution

Marketing; Advertising

Definition: Distribution means to spread the product throughout the marketplace such that a large number of people can buy it. Distribution involves doing the following things: 1. A good ...