Advertising

Advertising

A form of marketing that aims to persuade an audience to feel a certain way about products and services.

Industry: Marketing

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market management organization

Marketing; Advertising

An organization in which market managers are responsible for developing marketing plans, implementing the plans (or coordinating their implementation by functional departments), and monitoring ...

The process of subdividing a market into distinct subsets of customers that behave in the same way or have similar needs. Each subset may conceivably be chosen as a market target to be reached with a ...

market attractiveness

Marketing; Advertising

A measure of the profit potential inherent in the structure of a market or industry. There are a multitude of factors contributing to (and which can be used to measure) market attractiveness. The ...

market attractiveness

Marketing; Advertising

A measure of the profit potential inherent in the structure of a market or industry. There are a multitude of factors contributing to (and which can be used to measure) market attractiveness. The ...

market defense

Marketing; Advertising

The strategic moves that attempt to minimize or deter threatening actions by existing or potential competitors. Strategic moves can deter all or some of the prospective challengers by making the ...

Elimination-By-Aspects (EBA) model

Marketing; Advertising

A brand choice model that represents the ultimate selection decision as a series of eliminations. Each alternative available for choice is viewed as having some set of aspects (e.g., product ...

drop shipment

Marketing; Advertising

1. (physical distribution definition) Limited-function wholesalers known as drop shippers seldom take physical possession of the goods. They often specialize in heavy or bulky commodities that ...