Advertising

Advertising

A form of marketing that aims to persuade an audience to feel a certain way about products and services.

Contributors in Advertising

Advertising

1. (consumer behavior definition) A sociological concept that describes changes in families across time. Emphasis is placed on the effects of marriage, divorce, births, and deaths on families and the ...

game theoretic models

Marketing; Advertising

Models that use game theory to predict the actions of either cooperative or competitive individuals (or firms). In cooperative game theory, the agreements that emerge from colluding individuals are ...

market attractiveness

Marketing; Advertising

A measure of the profit potential inherent in the structure of a market or industry. There are a multitude of factors contributing to (and which can be used to measure) market attractiveness. The ...

market defense

Marketing; Advertising

The strategic moves that attempt to minimize or deter threatening actions by existing or potential competitors. Strategic moves can deter all or some of the prospective challengers by making the ...

market evolution

Marketing; Advertising

The market (or industry) life cycles describe the evolution of the market. These cycles have a similar shape to the product life cycle and similarly, have a number of distinct stages: (1) ...

market management organization

Marketing; Advertising

An organization in which market managers are responsible for developing marketing plans, implementing the plans (or coordinating their implementation by functional departments), and monitoring ...

Multivariate Testing

Marketing; Advertising

A type of testing that varies and tests more than one or two campaign elements at a time to determine the best performing elements and combinations. Multivariate testing can gather significant ...