Advertising

Advertising

A form of marketing that aims to persuade an audience to feel a certain way about products and services.

Industry: Marketing

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Advertising

advertising manager

Marketing; Advertising

The advertising manager participates in the development of marketing plans, acts as the principal contact with the advertising agency, provides the agency with market and product data and budget ...

A/B Testing

Marketing; Advertising

A/B testing, at its simplest, is randomly showing a visitor one version of a page- (A) version or (B) version- and tracking the changes in behavior based on which version they saw. (A) version is ...

adaptive planning

Marketing; Advertising

An iterative process framework for organizing myriad information flows, analyses, issues, and opinions that coalesce into strategic decisions. There are four stages to this process: (1) situation ...

A three-step process for making resource allocation decisions. First, the organization's objectives, sub-objectives and strategies are organized hierarchically. Next, the decision maker evaluates, in ...

Maslow's Hierarchy of Needs

Marketing; Advertising

According to the humanistic psychologist Abraham Maslow, as material wealth becomes decreasingly relevant to personal happiness, the desire for "belonging" "self-esteem" and "self satisfaction" ...

mathematical programming

Marketing; Advertising

A set of optimization models whose aim is to find the maximum (or minimum) of an objective function subject to certain constraints. The most commonly used mathematical programming technique is linear ...

multibusiness organization

Marketing; Advertising

This is a corporation engaged in more than one class of business. Each business may be organized as a division of the corporation or as a subsidiary company. Comment: Organizationally there may be no ...