15 Terms
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Advertising
A form of marketing that aims to persuade an audience to feel a certain way about products and services.
Industry: Marketing
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Advertising
marketing manager, corporate level executive
Marketing; Advertising
Some large divisionalized companies have a corporate marketing vice president who performs a staff role designated by the corporate chief executive officer. In general, the principal role is to view ...
Marketing Metric Audit Protocol (MMAP)
Marketing; Advertising
The marketing metric audit protocol?(MMAP) is the Marketing Accountability Standards Board (MASB)'s formal process for connecting marketing activities to the financial performance of the firm. The ...
marketing research manager
Marketing; Advertising
This manager is responsible for providing professional research services to executives who require objective and timely market information to assist with planning, problem resolution, and decision ...
marketing services
Marketing; Advertising
Sometimes called customer services, this is an all-inclusive term that covers different sets of functions for different companies. Historically it has included some or all of the functions needed to ...
mores
Marketing; Advertising
The cultural norms that specify behavior of vital importance to society and embody its basic moral values. The prohibition against bigamy or child abandonment in some cultures are examples. Mores ...
marketing of services
Marketing; Advertising
The organizational structure for the marketing of intangible services is the same as, or similar to, the marketing of tangible products. The term product as used in the organizational definitions in ...
MEDIAL
Marketing; Advertising
A model providing a decision support system for the advertising media selection and scheduling decision (Little and Lodish 1969). Little and Lodish (1966) describe the perspective adopted by the ...
