Advertising

Advertising

A form of marketing that aims to persuade an audience to feel a certain way about products and services.

Industry: Marketing

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Advertising

matrix organization

Marketing; Advertising

This organization attempts to combine functional and product forms of organization to obtain the advantages of each. Teams of functional personnel (e.g., manufacturing, research and development, ...

Sales Promotion

Marketing; Advertising

Definition: Sales promotions are the set of marketing activities undertaken to boost sales of the product or service. Description: There are two basic types of sales promotions: trade and ...

Definition: The image, sound, name, brand or attribute that comes to mind immediately when asked about products or brands in a category enjoys the highest 'top of the mind recall' with the consumer. ...

Marketing Mix

Marketing; Advertising

Definition: The marketing mix refers to the set of actions, or tactics, that a company uses to promote its brand or product in the market. The 4Ps make up a typical marketing mix - Price, Product, ...

Ambush Marketing

Marketing; Advertising

It refers to a situation in which a company or product seeks to ride on the publicity value of a major event without having contributed to the financing of the event through sponsorship. Definition ...

Endorsements

Marketing; Advertising

Definition: Endorsements are a form of advertising that uses famous personalities or celebrities who command a high degree of recognition, trust, respect or awareness amongst the people. Such people ...

Mark Up

Marketing; Advertising

Definition: Mark up refers to the value that a player adds to the cost price of a product. The value added is called the mark-up. The mark-up added to the cost price usually equals retail ...