Advertising

Advertising

A form of marketing that aims to persuade an audience to feel a certain way about products and services.

Contributors in Advertising

Advertising

1.(product development definition) (from biology) The four stages that a new product is thought to go through from birth to death: introductory, growth, maturity, and decline. Controversy surrounds ...

product positioning

Marketing; Advertising

1.The way consumers, users, buyers, and others view competitive brands or types of products. As determined by market research techniques, the various products are plotted onto maps, using product ...

private label

Marketing; Advertising

1. (product development definition) A brand that is owned by the product's reseller rather than by its manufacturer. In rare instances, the reseller may be the manufacturer as well. The term is often ...

probability mixture model

Marketing; Advertising

A stochastic model for representing the behavior (e.g., brand choice or media viewing) of a set of individuals. This type of model is characterized by two components. First, a particular family of ...

product management organization

Marketing; Advertising

Product managers or brand managers are responsible for developing marketing plans, coordinating implementation of the plans by the functional departments, and monitoring performance of their assigned ...

product hierarchy

Marketing; Advertising

An organizational chart type of array of the products offered in a given market, breaking first into product class, then product form, then variations on form, then brand. For the transportation ...

PPC Advertising

Marketing; Advertising

Acronym for Pay-Per-Click Advertising, a model of online advertising in which advertisers pay only for each click on their ads that directs searchers to a specified landing page on the advertiser's ...