Advertising

Advertising

A form of marketing that aims to persuade an audience to feel a certain way about products and services.

Industry: Marketing

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Advertising

5 Forces Analysis Of The Environment

Marketing; Advertising

Definition: The five forces model of analysis was developed by Michael Porter to analyze the competitive environment in which a product or company works. Description: There are five forces that ...

Brands

Marketing; Advertising

Definition: A brand is a name given to a product and/or service such that it takes on an identity by itself. Description: In today's marketplace teeming with thousands of products and services, ...

Generic Strategies

Marketing; Advertising

Definition: Michael Porter developed three generic strategies, that a company could use to gain competitive advantage, back in 1980. These three are: cost leadership, differentiation and focus. ...

Penetration

Marketing; Advertising

Definition: Penetration defines how many users are there for a product. It is one of the measures of a company or industry's success in getting consumers to use their products. The penetration ...

Don’t get caught out: six tips for creating advertising that’s not misleading

In recent years regulators have been cracking down heavily on advertising they consider misleading. The message is clear: consumers are entitled to reliable, truthful and accurate information, and ...