Advertising

Advertising

A form of marketing that aims to persuade an audience to feel a certain way about products and services.

Industry: Marketing

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Advertising

product and business portfolio models

Marketing; Advertising

Portfolio models of products, market segments, or businesses, not unlike the financial portfolio models, are designed to help allocate resources among the portfolio units (e.g., stocks, products, ...

More diversified companies are more usefully considered as being composed of a portfolio of strategic business units (SBUs). Portfolio analysis is used to assess needs and to allocate resources in ...

Position

Marketing; Advertising

In PPC advertising, position is the placement on a search engine results page where your ad appears relative to other paid ads and to organic search results. Top ranking paid ads (high ranking 10 to ...

PIMS Program

Marketing; Advertising

Operated by The Strategic Planning Institute (SPI), the PIMS Program provides individual companies with a data base describing the financial and market performance of over 2,800 businesses. Each ...

product hierarchy

Marketing; Advertising

An organizational chart type of array of the products offered in a given market, breaking first into product class, then product form, then variations on form, then brand. For the transportation ...

physical distribution manager

Marketing; Advertising

This manager (increasingly referred to as logistics manager) plans the flow of materials in a manufacturing organization (beginning with raw materials and ending with delivery of finished products to ...

POSSE

Marketing; Advertising

A decision support system for making product design decisions. The approach uses conjoint analysis to identify the relation between the attributes possessed by a product and the desirability of that ...