Advertising

Advertising

A form of marketing that aims to persuade an audience to feel a certain way about products and services.

Contributors in Advertising

Advertising

Definition: Promotions refer to the entire set of activities, which communicate the product, brand or service to the user. The idea is to make people aware, attract and induce to buy the product, in ...

carry over models

Marketing; Advertising

Models in which the effect of a marketing mix variable is assumed to last beyond a single time period. A transformation often applied in modeling the effect of lagged marketing expenditures (e.g., ...

conjunctive rule

Marketing; Advertising

A decision-making rule of thumb or heuristic in which the consumer is assumed to set up minimum cutoffs for each of several attributes or dimensions of a product or thing. If the brand or item does ...

consideration

Marketing; Advertising

1. (sales definition) A sales manager leadership style wherein sales managers are supportive, friendly, and considerate of their sales personnel; they consult with them and represent their interests; ...

buyclasses

Marketing; Advertising

Buying situations that are distinguished on four characteristics: newness to decision makers, number of alternatives to be considered, uncertainty inherent in the buying situation, and the amount of ...

central business district (CBD)

Marketing; Advertising

For statistical purposes, this area is specifically defined for individual cities. Because there are not generally accepted rules for determining what a CBD area should include or exclude, the U. S. ...

category manager

Marketing; Advertising

This manager reports to the marketing manager and is responsible for the marketing of the several brands falling under a generic product category such as coffee, dessert, and oral hygiene. This ...