Advertising

Advertising

A form of marketing that aims to persuade an audience to feel a certain way about products and services.

Contributors in Advertising

Advertising

Loss leaders are high volume, high profile brands or products that are sold by retailers with the intention to attract customers into their premises, with the hope that those customers will end up ...

Value Chain

Marketing; Advertising

Definition: A value chain is the whole series of activities that create and build value at every step. The total value delivered by the company is the sum total of the value built up all throughout ...

Market Share

Marketing; Advertising

Definition: Out of total purchases of a customer of a product or service, what percentage goes to a company defines its market share. In other words, if consumers as a whole buy 100 soaps, and 40 of ...

Pricing Options

Marketing; Advertising

Definition: Apart from the four basic pricing strategies -- premium, skimming, economy or value and penetration -- there can be several other variations on these. Description: What is ...

Advertising

Marketing; Advertising

Definition: Advertising is a means of communication with the users of a product or service. Advertisements are messages paid for by those who send them and are intended to inform or influence people ...

Segmentation

Marketing; Advertising

Definition: Segmentation means to divide the marketplace into parts, or segments, which are definable, accessible, actionable, and profitable and have a growth potential. In other words, a company ...

Product Life Cycle

Marketing; Advertising

Definition: Product life cycle (PLC) is the cycle through which every product goes through from introduction to withdrawal or eventual demise. Description: These stages are: Introduction: When ...