Advertising

Advertising

A form of marketing that aims to persuade an audience to feel a certain way about products and services.

Industry: Marketing

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Advertising

social marketing

Marketing; Advertising

1. (environments definition) The branch of marketing that is concerned with the use of marketing knowledge, concepts, and techniques to enhance social ends, as well as the social consequences of ...

transformational leadership

Marketing; Advertising

A leadership style wherein sales managers use inspiration and charisma, seek to intellectually stimulate the salespeople, and treat each salesperson as an individual. The goal of transformational ...

test marketing

Marketing; Advertising

One form of market testing. It usually involves actually marketing a new product in one or several cities. The effort is totally representative of what the firm intends to do later upon national ...

sleeper effect

Marketing; Advertising

A controversial finding in the communications literature that asserts that the influence of advertising or other communications material can increase once the message is no longer broadcast or ...

A retail establishment that carries several lines of merchandise, such as women's ready-to-wear and accessories, men's and boys' clothing, piece goods, small wares, and home furnishings, all of which ...

decision support system (DSS)

Marketing; Advertising

1. (marketing research definition) A coordinated collection of data, system tools, and techniques with supporting software and hardware by which an organization gathers and interprets relevant ...

Dirichlet multinomial model

Marketing; Advertising

A probability mixture model commonly used to represent patterns of brand choice behavior. Over repeated occasions on which purchases are made from the product category, the set of brands chosen are ...