Billboard advertising

Billboard advertising

Any advertising done using an outdoor poster or sign that one usually sees on motorways, main streets, and in busy public areas.

Industry: Advertising

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Billboard advertising

cost per gross ratings point

Advertising; Billboard advertising

The cost of advertising exposure opportunities that equal one gross rating point in a market or one percent of the population.

c-store display

Advertising; Billboard advertising

Point-of-purchase displays, typically the same format as transit shelter posters that are positioned at the entrance of convenience stores.

daily impressions

Advertising; Billboard advertising

Also called DEC. The estimated number of persons passing an outdoor location on an average day.

creative brief

Advertising; Billboard advertising

Detailed marketing objectives that pertain to the design of an outdoor campaign.

daily effective circulation

Advertising; Billboard advertising

The average number of persons passing and potentially exposed to an advertising display for either 12 hours (unilluminated - 6:00am to 6:00pm) or 18 hours (illuminated - 6:00am to 12:00 midnight).

demographic profiles

Advertising; Billboard advertising

Audience breakdowns based on various characteristics such as age, sex, income and education.

Changing the brightness of a display, or the capability of increasing or decreasing the overall display intensity. The brightness level should be highest during the day to compete with daylight, and ...