Billboard advertising

Billboard advertising

Any advertising done using an outdoor poster or sign that one usually sees on motorways, main streets, and in busy public areas.

Industry: Advertising

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Billboard advertising

efficiency

Advertising; Billboard advertising

The degree of value delivered to an audience relative to its space cost. Usually expressed as either CPM (cost per thousand) or CPP (cost per gross rating point).

remote control

Advertising; Billboard advertising

Control of a display from a remote and/or central location via a communications network.

intensity

Advertising; Billboard advertising

Also called brightness. The LED industry measures display intensity in candelas per square meter, which is also referred to as nits.

sequence

Advertising; Billboard advertising

A group of two or more frames that may consist of words, graphics or animation that are grouped together under one name. It may range in size from a few frames up to a hundred or more.

gamma correction

Advertising; Billboard advertising

A process used with video images to correct brightness and internal micro-contrast within the image. Gamma correction allows a change of ratio between the brightest red component and weakest red.

slogan

Advertising; Television advertising

A slogan is a memorable motto or phrase used in a political, commercial, religious and other context as a repetitive expression of an idea or purpose.