Billboard advertising

Billboard advertising

Any advertising done using an outdoor poster or sign that one usually sees on motorways, main streets, and in busy public areas.

Industry: Advertising

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Billboard advertising

weather proofing features

Advertising; Billboard advertising

Engineering features which may increase the life of billboard structures and equipment. In LED Digital displays, computer and electronic equipment within the cabinet is protected by such features as ...

transit poster (bus)

Advertising; Billboard advertising

Posters attached to the exterior of buses. Common displays are king panels, queen panels and tail panels. King panels are on the street-side of the bus. Queen panels are on the curb side of the bus. ...

row

Advertising; Billboard advertising

A horizontal line of pixels; in print graphics, a horizontal line on a table

saturation

Advertising; Billboard advertising

The color intensity of an image. A 100% saturated color does not contain any white; adding white reduces saturation. An image without any saturation is also referred to as a grayscale image.

reach

Advertising; Billboard advertising

The approximate percentage of a target audience’s population which will be potentially exposed to an advertising message at least once during a specified period of time. Reach is normally measured ...

allotment

Advertising; Billboard advertising

The number of units required to achieve a desired GRP level for a particular market. Traditional poster panel showings consist of a quantity of illuminated and unilluminated displays that will vary ...

alternative media

Advertising; Billboard advertising

Outdoor formats that do not fall into the categories of: billboards, street furniture or transit. Most alternative media is used to create customized solutions for advertisers.