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Billboard advertising

Any advertising done using an outdoor poster or sign that one usually sees on motorways, main streets, and in busy public areas.

Contributors in Billboard advertising

Billboard advertising


Advertising; Billboard advertising

The term refers to any form of media that carries advertising messages to consumer audiences outside the home. Outdoor products are divided among four primary categories: billboards, street ...

ooh - out of home

Advertising; Billboard advertising

All advertising specifically intended to reach consumers outside the home.

outdoor advertising association of america (oaaa)

Advertising; Billboard advertising

Founded in 1891, the OAAA is the national trade association that represents and supports out-of-home media operators, suppliers, affiliates and international members.

overhead lighting (mobile)

Advertising; Billboard advertising

An industry standard means of lighting a billboard copy area that uses multiple overhead lights attached to the vehicle structure and allows the poster ad area to be viewed in low-light conditions.


Advertising; Billboard advertising

The continuation of an outdoor advertising program beyond a contracted period. An override, if offered by an outdoor company, is provided at no additional cost to an advertiser.

permanent bulletin

Advertising; Billboard advertising

A bulletin that remains permanently located at a specified site throughout the term of a contract, usually for long periods. A permanent bulletin program can build strong brand recognition in ...


Advertising; Billboard advertising

All the outdoor advertising units in a market that are operated by a single company. Sometimes the term refers to the outdoor company itself.

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