Billboard advertising

Billboard advertising

Any advertising done using an outdoor poster or sign that one usually sees on motorways, main streets, and in busy public areas.

Industry: Advertising

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Billboard advertising

media mix

Advertising; Billboard advertising

The combination of media types used together to meet the objectives of a media plan.

mobile billboard

Advertising; Billboard advertising

A truck equipped with one or more poster panel units. The truck can either be parked at specified venues or driven around designated localities.

net reach

Advertising; Billboard advertising

The total number of persons within the target audience exposed to the advertising schedule, often expressed as a percentage.

official counts

Advertising; Billboard advertising

The traffic counts taken from official (governmental) sources such as city, state or county departments of transportation.

off-premise sign

Advertising; Billboard advertising

A sign that advertises products or services that are not sold, produced, manufactured or furnished on the property where the sign is located. An outdoor display is an off-premise sign.

on-premise sign

Advertising; Billboard advertising

A sign that advertises products or services that are sold, produced, manufactured or furnished on the property where the sign is located.

optimal viewing or drive times

Advertising; Billboard advertising

The times of day relative to a sign location that have proven to offer the greatest number of viewer impressions, and therefore bringing the highest price for advertising display; often near malls, ...