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Billboard advertising

Any advertising done using an outdoor poster or sign that one usually sees on motorways, main streets, and in busy public areas.

Contributors in Billboard advertising

Billboard advertising

media mix

Advertising; Billboard advertising

The combination of media types used together to meet the objectives of a media plan.

mobile billboard

Advertising; Billboard advertising

A truck equipped with one or more poster panel units. The truck can either be parked at specified venues or driven around designated localities.

net reach

Advertising; Billboard advertising

The total number of persons within the target audience exposed to the advertising schedule, often expressed as a percentage.

official counts

Advertising; Billboard advertising

The traffic counts taken from official (governmental) sources such as city, state or county departments of transportation.

off-premise sign

Advertising; Billboard advertising

A sign that advertises products or services that are not sold, produced, manufactured or furnished on the property where the sign is located. An outdoor display is an off-premise sign.

on-premise sign

Advertising; Billboard advertising

A sign that advertises products or services that are sold, produced, manufactured or furnished on the property where the sign is located.

optimal viewing or drive times

Advertising; Billboard advertising

The times of day relative to a sign location that have proven to offer the greatest number of viewer impressions, and therefore bringing the highest price for advertising display; often near malls, ...

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