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Billboard advertising

Any advertising done using an outdoor poster or sign that one usually sees on motorways, main streets, and in busy public areas.

Contributors in Billboard advertising

Billboard advertising

poster panel

Advertising; Billboard advertising

An outdoor unit that can accommodate 30-sheet or 8-sheet poster displays.

photocell

Advertising; Billboard advertising

Photoelectric cell; the light-sensitive component within a photosensor. The actual device might be a photodiode, a phototransistor, or a photoconductive cell. It is important to make a distinction ...

posting date

Advertising; Billboard advertising

The date when a poster program is scheduled to commence. A five day leeway is customary.

posting instructions

Advertising; Billboard advertising

Detailed directions provided to an outdoor company by an advertiser or agency assigning specific copy to specific locations.

posting window

Advertising; Billboard advertising

A window of five working days after a scheduled posting date in which all contracted locations can be posted without penalty.

premiere panel

Advertising; Billboard advertising

A standardized display format, typically measuring 12’ 3" x 24’ 6" in overall size. Premiere panel units offer the impact of a bulletin by utilizing a single vinyl face stretched over a standard ...

premiere square

Advertising; Billboard advertising

A standardized display format, typically measuring 25’ 5" x 24’ 6" in overall size. The premiere square utilizes a single vinyl stretched over two stacked 30-sheet poster panels. In some markets, ...

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