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Billboard advertising
Any advertising done using an outdoor poster or sign that one usually sees on motorways, main streets, and in busy public areas.
Industry: Advertising
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Billboard advertising
self promo space
Advertising; Billboard advertising
The use of hidden poster, as with hurricane frame, whereby a second self promo printed poster sheet is hidden for quick reveal behind a customer ad printed sheet on a billboard. For use to promote ...
scroll
Advertising; Billboard advertising
A mode of message transition on an LED display where the message appears to move vertically across the display surface.
showing
Advertising; Billboard advertising
A level of delivery that directly relates to the population of the market. Typical showing levels are: #100, #75, #50 and #25 GPR/Showings. The number of panels involved in an actual showing varies ...
sign
Advertising; Billboard advertising
Any structure used to display information regarding a product or service. An outdoor unit is a sign.
snipe
Advertising; Billboard advertising
An adhesive strip that is used to cover a portion of copy displayed on an outdoor unit.
spectacular
Advertising; Billboard advertising
A bulletin that is usually larger than 14’ x 48’ and is positioned at a prime location in a market. A spectacular often utilizes special embellishments.
standardized unit
Advertising; Billboard advertising
Outdoor units constructed in accordance with the specifications established by the OAAA.