Billboard advertising

Billboard advertising

Any advertising done using an outdoor poster or sign that one usually sees on motorways, main streets, and in busy public areas.

Industry: Advertising

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Billboard advertising

charting

Advertising; Billboard advertising

The process of selecting and scheduling individual unit locations to maximize outdoor advertising effects.

circulation

Advertising; Billboard advertising

A measurement of traffic volume in a market.

cluster

Advertising; Billboard advertising

A grouping of LEDs that act as a single pixel.

color accuracy

Advertising; Billboard advertising

Conformity or exactness of color match, clarity and accuracy within the individual primary color groups of red, green and blue.

color shift

Advertising; Billboard advertising

The angle of viewing off axis where the slightest change in pixel coloration occurs.

color temperature

Advertising; Billboard advertising

The degree of hotness or coolness of a color, measured in degrees Kelvin. If a video display is said to have a color temperature of 7,000° Kelvin, for example, the whites have the same shade as a ...

Ratio between the brightness or intensity measurement taken when the screen is displaying a blank video signal and a full, white video signal. This ratio determines the readability of the display so ...