5 Terms
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Billboard advertising
Any advertising done using an outdoor poster or sign that one usually sees on motorways, main streets, and in busy public areas.
Industry: Advertising
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Billboard advertising
continuity
Advertising; Billboard advertising
The elimination of gaps in a media schedule by maximizing the duration of a campaign, ideally 52 weeks.
controller
Advertising; Billboard advertising
Computer or computer-type device used to program and operate digital displays.
control equipment enclosure
Advertising; Billboard advertising
The environmentally controlled area within a standard walk-in or slim line display cabinet that safely contains electronic operating and computer equipment.
co-op
Advertising; Billboard advertising
The sharing of advertising costs between a manufacturer and distributor or dealer.
copy
Advertising; Billboard advertising
copy, is make a copy of, artwork displayed/exposed on an outdoor unit.
coverage
Advertising; Billboard advertising
The boundaries of a market, the percentage of a county or counties exposed to an outdoor advertising campaign or the reach of the panels purchased.
cpm - cost per thousand
Advertising; Billboard advertising
The cost of reaching one thousand advertising exposure opportunities in a market.
