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Billboard advertising

Any advertising done using an outdoor poster or sign that one usually sees on motorways, main streets, and in busy public areas.

Contributors in Billboard advertising

Billboard advertising

expected lifetime

Advertising; Billboard advertising

Anticipated length of use for an LED. The expected lifetime of an LED is measured at the point when the sign has degraded to 50 percent of its original intensity. LEDs have a typical expected life of ...

facing

Advertising; Billboard advertising

The cardinal direction that an outdoor unit faces. As an example, a north facing bulletin is viewed by vehicles traveling south.

flagging

Advertising; Billboard advertising

Poster paper unattached or torn from a bulletin or poster panel face.

flight

Advertising; Billboard advertising

The length of an advertising campaign, sometimes divided into distinct segments over the course of weeks.

foam structure embellishments

Advertising; Billboard advertising

Custom designed and attached sign features created from lightweight construction foam that let signs meet community style guides for outdoor advertising or simply enhance the appearance of a display.

frame effect

Advertising; Billboard advertising

A visual effect on an LED display applied to a single frame to attract the attention of viewers.

gross iimpressions

Advertising; Billboard advertising

The sum of impressions registered against a target audience based on a GRP level of days or weeks in a schedule.

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