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Billboard advertising
Any advertising done using an outdoor poster or sign that one usually sees on motorways, main streets, and in busy public areas.
Industry: Advertising
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Billboard advertising
expected lifetime
Advertising; Billboard advertising
Anticipated length of use for an LED. The expected lifetime of an LED is measured at the point when the sign has degraded to 50 percent of its original intensity. LEDs have a typical expected life of ...
facing
Advertising; Billboard advertising
The cardinal direction that an outdoor unit faces. As an example, a north facing bulletin is viewed by vehicles traveling south.
flagging
Advertising; Billboard advertising
Poster paper unattached or torn from a bulletin or poster panel face.
flight
Advertising; Billboard advertising
The length of an advertising campaign, sometimes divided into distinct segments over the course of weeks.
foam structure embellishments
Advertising; Billboard advertising
Custom designed and attached sign features created from lightweight construction foam that let signs meet community style guides for outdoor advertising or simply enhance the appearance of a display.
frame effect
Advertising; Billboard advertising
A visual effect on an LED display applied to a single frame to attract the attention of viewers.
gross iimpressions
Advertising; Billboard advertising
The sum of impressions registered against a target audience based on a GRP level of days or weeks in a schedule.
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