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Billboard advertising

Any advertising done using an outdoor poster or sign that one usually sees on motorways, main streets, and in busy public areas.

Contributors in Billboard advertising

Billboard advertising

line of sight

Advertising; Billboard advertising

The simultaneous viewing of more than one outdoor unit.

light detector

Advertising; Billboard advertising

Also called light sensor. An electrical component used to detect the amount or level of ambient light surrounding a display. If dimming has been set to "AUTO," the light detector or sensor adjusts ...

location list

Advertising; Billboard advertising

A listing of all locations included in a specific outdoor program.


Advertising; Billboard advertising

A lighting fixture designed to hold fluorescent lamps. They are featured prominently throughout commercial and industrial complexes, and are powered by a transformer inside the housing. They house ...

mall displays

Advertising; Billboard advertising

Backlit advertising structure located at strategic points in shopping malls; usually two or three-sided.

media audit

Advertising; Billboard advertising

A provider of syndicated local market consumer data, measuring most major U.S. DMA’s. Categories surveyed are consumer retail shopping behavior, product consumption, media usage, lifestyles behavior ...

municipal energy programs

Advertising; Billboard advertising

Kickbacks and various incentives offered by city governments to businesses reducing energy consumption through various means, including upgraded outdoor lighting and use of low energy “green” ...

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