14 Terms
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Online advertising
For banner ads, pop-up ads, pop-under ads and so on.
Industry: Advertising
Add a new termContributors in Online advertising
Online advertising
run-of-network
Advertising; Online advertising
A run-of-network ad is one that is placed to run on all sites within a given network of sites. Ad sales firms handle run-of-network insertion orders in such a way as to optimize results for the buyer ...
run-of-site.
Advertising; Online advertising
A run-of-site ad is one that is placed to rotate on all nonfeatured ad spaces on a site. CPM rates for run-of-site ads are usually less than for rates for specially-placed ads or sponsorships.
splash page
Advertising; Online advertising
A special entrance page to a website. Splash pages are useful for banners offering competitions and other special offers the advertiser does not want to put on their site’s main page. Also known as a ...
sponsor
Advertising; Online advertising
Depending on the context, a sponsor simply means an advertiser who has sponsored an ad and, by doing so, has also helped sponsor or sustain the Web site itself. It can also mean an advertiser that ...
sponsorship
Advertising; Online advertising
Sponsorship is an association with a Web site in some way that gives an advertiser some particular visibility and advantage above that of run-of-site advertising.
targeting
Advertising; Online advertising
Targeting is purchasing ad space on Web sites that match audience and campaign objective requirements.
unique visitor
Advertising; Online advertising
A unique visitor is someone with a unique address who is entering a Web site for the first time that day (or some other specified period). Thus, a visitor that returns within the same day is not ...
