20 Terms
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Online advertising
For banner ads, pop-up ads, pop-under ads and so on.
Industry: Advertising
Add a new termContributors in Online advertising
Online advertising
impression
Advertising; Online advertising
According to the "Basic Advertising Measures," from FAST , an ad industry group, an impression is "The count of a delivered basic advertising unit from an ad distribution point. Impressions are how ...
media broker
Advertising; Online advertising
Since it's often not efficient for an advertiser to select every Web site it wants to put ads on, media brokers aggregate sites for advertisers and their media planners and buyers, based on ...
media buyer
Advertising; Online advertising
A media buyer, usually at an advertising agency, works with a media planner to allocate the money provided for an advertising campaign among specific print or online media (magazines, TV, Web sites, ...
opt-in e-mail
Advertising; Online advertising
Opt-in e-mail is e-mail containing information or advertising that users explicitly request (opt) to receive.
proof of performance
Advertising; Online advertising
Some advertisers may want proof that the ads they've bought have actually run and that clickthrough figures are accurate. Some buyers rely on the integrity of the media broker and the Web site. The ...
psychographic characteristics
Advertising; Online advertising
This is a term for personal interest information that is gathered by Web sites by requesting it from users.
roi
Advertising; Online advertising
return on investment is "the bottom line" on how successful an ad or campaign was in terms of what the returns (generally sales revenue) were for the money expended (invested).
