13 Terms
Home > Industry/Domain > Advertising > Online advertising
Online advertising
For banner ads, pop-up ads, pop-under ads and so on.
Industry: Advertising
Add a new termContributors in Online advertising
Online advertising
page view
Advertising; Online advertising
Occurs when a users browser requests a web page. A single page view may create multiple hits to the server if the page contains multiple elements such as banners. Since page views do not take into ...
ad flight
Advertising; Online advertising
The duration of time for which an advertising campaign is live.
cookies
Advertising; Online advertising
A process by which a small file is sent from a web server to the local users computer to store information unique to that browser. Often used by advertisers to keep track of the number and frequency ...
geo target
Advertising; Online advertising
Often used to describe web page requests that originated from a similar geographical area. This is measured by analyzing a server's log files for requests from ISPs and then aggregating those ...
remnant space
Advertising; Online advertising
Advertising space that remains unsold right before it is about to be used and thus often sold at a discount at the last minute.
cost per thousand (CPM)
Advertising; Online advertising
One of the online payment models by which advertisers pays for every 1000 impressions of their advertisement. Prices typically range from $1 to over $50 per thousand impressions. This is an ideal ...
banner
Advertising; Online advertising
A banner is an advertisement in the form of a graphic image that typically runs across a Web page or is positioned in a margin or other space reserved for ads. Banner ads are usually Graphics ...
