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Online advertising

For banner ads, pop-up ads, pop-under ads and so on.

Contributors in Online advertising

Online advertising

cost per click (CPC)

Advertising; Online advertising

One of the online payment models by which advertisers pays for each click through made on their advertisement. Prices typically range from a few cents to several dollars per click through. This is ...

pagerank (PR)

Advertising; Online advertising

PageRank is a numeric value that represents how important a page is on the web. Google figures that when one page links to another page, it is effectively casting a vote for the other page. The ...

ad units

Advertising; Online advertising

A way of classifying ad types. Ad units on the Internet include banners, buttons, micro buttons, pop ups, skyscrapers, text links, interstitials, superstitials, etc. Ad units are usually defined by ...

house ads

Advertising; Online advertising

These are ads that promote the host website’s features and services. They are a way publishers can fill up unsold inventory.

ad server

Advertising; Online advertising

A third-party system composed of powerful server hardware, ad serving software, and a powerful internet connection, used by advertisers and web publishers for rapid and reliable display of online ...

pop under

Advertising; Online advertising

An ad which displays in a smaller browser window behind the page being viewed. These ads usually cost more because they have high visibility but are considered less intrusive than popups. Also known ...


Advertising; Online advertising

Refers to advertisements that are aimed, on the basis of demographic analysis, at one specific subsection of the market.

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