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Online advertising

For banner ads, pop-up ads, pop-under ads and so on.

Contributors in Online advertising

Online advertising

page impression

Advertising; Online advertising

Occurs when a users browser requests a web page. A single page view may create multiple hits to the server if the page contains multiple elements such as banners. Since page views do not take into ...


Advertising; Online advertising

The amount of data (text, video, sound, images, animations) that can be moved through an Internet connection. The amount is typically measured in bits per second (bps). A high speed Internet ...

media kit

Advertising; Online advertising

Information offered to potential advertisers by publishers to help advertisers understand the publishers rates, visitor demographics, terms, etc.

graphical interchange format (GIF)

Advertising; Online advertising

A graphical file extension. Most banner advertisements are created in the GIF format. More popular than the JPEG format. GIF89a or animated GIFs are a sequences of standard GIF images combined to ...

run of site (ROS)

Advertising; Online advertising

A banner will appear anywhere on a web site as opposed to run of category (ROC) which would appear only on pages within a specific category.


Advertising; Online advertising

Ad agencies and buyers often refer to ad banners and other forms of created advertising as "the creative".


Advertising; Online advertising

The number of times a banner ad was requested and presumably seen by users. It is often hard to obtain an accurate impression count as they can be undercounted due to issues relating to cache or ...

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